Club Penguin later shut down its servers on March 30, 2017. On January 30, 2017, it was announced that the game would be discontinued on March 29, 2017. These features included offering an "Ultimate Safe Chat" mode. Thus, a major focus of the developers was on child safety, with a number of features having been introduced to the game to facilitate this. The game was specifically designed for children aged 6 to 14 (however, users of any age were allowed to play Club Penguin). Priebe's attention was brought to penguins after he "happened to glance at a Far Side cartoon featuring penguins that was sitting on his desk". The first seeds of what would become Club Penguin began as a Flash 4 web-based game called Snow Blasters that developer Lance Priebe had been developing in his spare time in July 2000. As of July 2013, Club Penguin had over 200 million registered user accounts. After beta-testing, Club Penguin was made available to the general public on October 24, 2005, and expanded into a large online community, such that by late 2007, it was claimed Club Penguin had over 30 million user accounts. Players used cartoon penguin-avatars and played in a winter-set virtual world. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities.
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